How Physics Wallah became a Unicorn? 🦄 A Thread! 🧵

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The Beginning: Who is Alakh Pandey?

Born in Prayagraj, Alakh used to be good at studies since his childhood and wanted to go to IIT, but his poor financial condition didn’t allow him to do so. 

Alakh, started teaching when he was in 8th standard, and he enjoyed it. 

(2)Then he started teaching full-time, and in 2014. That’s when he started teaching on YouTube. He started teaching the students of class 10th who were from the ICSE Board. #business (3)

He said it was a very small group, and no one was teaching them, so he decided to help them.

Doing this helped him gain 10k subscribers in just one year, and many students started supporting him as well.

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Till now, he was teaching offline as well as online, but then one of his friends told him that he can monetize his YouTube channel too. 

So that’s when he monetized the channel, and after that, he received ₹8000 from YouTube.

(5)In 2019, when he hit 1 million subscribers, he realized that he needed a bigger team because his students were also demanding more from him. So, in 2020, Co-Founder Prateek Maheshwari came on board. They launched their PW app. (6)

They also launched a few paid courses at disruptive rates. A course that costs around ₹15-30k on other ed-tech platforms costs only ₹3000-3500 on PW’s platform.

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Alakh’s risk-taking capability gave PW extraordinary results, their revenue was ₹24.6 Cr with a profit of ₹7 Cr in the financial year 2020-21, and in the financial year 2021-22, their revenue skyrocketed to ₹350 Cr.

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